Camille Rose Ultimate Pop-up Experience

Popular lifestyle brand Camille Rose retained Laissez Faire to produce a high-end experiential activation during Essence Festival Weekend over the past two years. Essence attracts over 500,000 people to New Orleans every summer, and brands have to be innovative to capture the attention of festival-goers. Laissez Faire not only won the attention of festival attendees, but it also provided them with an exceptional experience never seen before. The Laissez Faire team transformed the first-floor gallery of the Sheraton Hotel into a pop-up luxury spa, salon, store and concert venue all rolled into one. From custom installations to design, the Laissez Faire team provided every touchpoint with a story to tell. The team produced Camille Rose’s first-ever Second Line parade, which provided the founder and her team a fun and unique opportunity to share their product. Throughout the four-day Essence weekend, Camille Rose maintained record crowds and sold out all of their products. Laissez Faire has been retained once again to lead efforts in 2020.